Online Surveys
We use online surveys often used to collect user profile data and as input to help create personas. Online surveys focus on user needs analysis for your product or service, details of typical usage and user goals, attitudes and preferences.
Timing
Online surveys are usually conducted during Assessment to help identify market segments and analyze user needs, user profiles and user requirements for the product. The data collected provides a lot of the background information needed for competitive analysis, focus groups, experience testing and task analysis. Online surveys can also be used during Visioning to test out different design alternatives or to validate usage scenarios.
Methodology
An online survey is made available to a random or controlled selection of visitors to your website who are then asked to complete the survey online. Questions could cover ease of use, task completion or user requirement aspects as well as other relevant topics. Controlled users are invited to complete the survey via email and provided with a URL and password to access the online survey.
Benefits
- Obtain quantitative data on the users of your product, service or web site
- Helps us develop user profiles to identify unique feature requirements
- Help us understand the target audience(s) for experience testing and other test participant-based research activities
- Provides quick insight into potential issues cost effectively
- Gather market size information and data on market segment characteristics
Duration
Typical online surveys take about 3-4 weeks to complete, depending on the survey complexity, whether the participants are invited or random, rate of response and how many responses are needed for statistical validity.
Deliverables
Detailed Report which includes:
- Executive Summary,
- Detailed question-by question results,
- Summary of user profile information, usage patterns, attitudes and preferences.
Turnaround
Delivered 5 business days following completion of data collection.