E-Commerce Usability
Improving the Completion Rate of E-Commerce Transactions
Bricks-and-mortar shoppers might hang around to receive help, but when
buying online, purchasers' attention spans are notoriously short.
Just a moment of frustration, confusion, or an unanswered question
can cause an online buyer to click away and never return. Increasing the completion
rate of e-commerce transactions therefore requires carefully planned
user interaction design.
With multiple web 2.0 e-commerce projects in our portfolio, Macadamian Usability user interaction experts understand what is required to ensure that e-Commerce websites process more transactions more often. We are adept at:
- Streamlining complex information architectures
- Optimizing transaction flows on eCommerce sites with Web 2.0 technologies
- Helping online buyers navigate efficiently through the purchase process
- Designing e-services to reduce call volumes and increase user self-service on the web
E-Commerce businesses also benefit from our experience designing a range
of software-based products and services that facilitate the completion of complex
processes, such as financial underwriting. Our user interaction research, user
interaction testing and user interaction design services help e-commerce designers
to:
- Create successful e-commerce sites through consistently positive online transaction experiences.
- Design e-commerce sites to match the user's conceptualization of how the selection and purchase process should unfold.
- Facilitate the completion of online transactions by architecting the process and designing the interface with actual user needs in mind.
- Minimize buyer confusion by delivering information at the right point in the process, and by anticipating and answering questions along the way.
For more information about how you can engage with us on your current or planned e-commerce design and optimization, please e-mail design@macadamian.com, or call us at +1 (416) 214-2854 Toronto office or +1 (613) 820-2179 Ottawa office.
Our Software Expertise
- Intranets
- Document management sytems
- Inventory management systems
- Licensing and regulatory systems
- Software Development Kits (SDKs)
- Secure messaging systems
Selected Software Clients
- Analytical Graphics Inc.
- Cognos
- EMC / Documentum
- Fuel Industries
- Innovapost
- Innovatia
- Kinaxis
- Psion Teklogix
- SofTV.net
- Tomoye
- Versa Systems