Government Web site Usability
Turning Government Websites Into Valuable Citizen Resources
When policy makers and citizens turn to the web for information about government
services, they have very different needs. Helping a wide range of
users to easily navigate and find the public service information
they are looking for is one of the greatest challenges of moving more government
services online.
Having tested the user experience and evaluated the web design of numerous public service websites, our user experience experts are adept at helping government agencies efficiently deliver volumes of information over the web to unique public segments. We have helped public service clients to:
- Understand the natural segmentation of the public, their needs and expectations
- Improve the user experience of content-rich websites, such as those of libraries and archives.
- Enhance user interactions with multimedia web services, including an online, interactive national atlas.
- Increase the popularity and use of self-service websites such as a revenue and taxation site.
- Re-architect websites to ensure that user segments easily find the information they want, in the way that they want it.
- Evolve existing service websites to incorporate the most current trends in web use and web innovation
Government clients benefit from our expertise in performance-based research and testing, through which we look beyond users' preferences to understand their actual behaviours. We translate that into effective information architectures, user interface and web designs, helping website designers to:
- Map the interaction model of a service-oriented site to match users' conceptualizations of how the information should be categorized and accessed.
- Minimize confusion - and phone calls - by delivering information at the right time, and by anticipating and answering questions along the way.
For more information about how you can engage with us on your current or planned online government service, please e-mail design@macadamian.com, or call us at +1 (416) 214-2854 Toronto office or +1 (613) 820-2179 Ottawa office.
Public Sector Case Studies
Our Public Sector Expertise
- Government of Canada Common Look-and-Feel guidelines GOL-CLF
- Web accessibility standards
- Sections 508 and 255 (Canada) accessibility requirements
- Public Opinion Research
- Focus Group Testing
- Web 2.0
Selected Public Sector Clients
- Ontario Government
- City of Ottawa
- Agriculture and Agri-Food Canada
- Canada Border Services Agency
- Canada Revenue Agency
- Corrections Services Canada
- Environment Canada
- Health Canada
- House of Commons
- Human Resources and Skills Development
- Foreign Affairs Canada
- Industry Canada
- Library and Archives Canada
- Library of Parliament
- Natural Resources Canada
- Statistics Canada