Usability of Consumer Electronics
Ensuring Consumer Success for Consumer Electronics Products
For
a product to become popular with consumers, it must be ready for
use out-of-the-box. That is because most consumers will not tolerate products
that are difficult to unpack, set up and use - no matter how excellent
the product may be. To ensure high satisfaction and prevent no-fault-found (NFF) product returns their product design must deliver a
positive Out-of-Box-Experience (OOBE).
We've used our proven DAViD methodology to for researching, testing and designing the user experience for consumer products ranging from residential thermostats to televisions, audio equipment, toasters, telephones, internet appliances, hair dryers, software, electric toothbrushes and satellite safety devices.
Our experience working directly with industrial designers, product managers and end users helps consumer product designers to:
- Identify the needs, expectations and contexts of use that consumers have for particular products.
- Design intuitive products that require little to no training or explanation to set up and use.
- Improve the safety of consumer products by identifying potential hazards inherent in the user's environment.
- Incorporate successful design elements into the entire product portfolio, making usability part of the brand identity.
- Prioritize design requirements and incorporate new elements of usability into the product development lifecycle.
Our user experience research, testing and design expertise also help consumer-focused companies to:
- Minimize the cost of product support and instances of NFF returns through intuitive design.
- Pursue new market opportunities by identifying and testing new use scenarios with a range of user groups.
For more information about how you can engage with us to improve market potential for your consumer product, please e-mail design@macadamian.com, or call us at +1 (416) 214-2854 (Toronto office) or +1 (613) 820-2179 (Ottawa office).
Our Consumer Product Expertise
- Audio sets
- Remote controls
- TV - televisions
- Toothbrushes
- Hairdryers
- Personal Care products
- Residential thermostats
- Smart power meters
- Telephones and VoIP sets
- Internet appliances
- Satellite GPS personal-safety devices
- Consumer robotics
- Software and web apps
- Interactice web sites
Selected Consumer Product Clients
- Blue Line Innovations
- Lock Isle
- Logitech
- Autotrader