Visioning
During the Visioning phase, the third stage of the DAViD™ Methodology, we work with you to explore a range of possibilities and to then identify the best attributes from each of the concepts that will deliver a successful user interaction experience that meets both your business goals and the goals of your users. By using appropriate and iterative design/test techniques, project team 'opinion wars' can be significantly reduced and even eliminated through the use of scientifically grounded and objective performance and preference data. During Visioning, we ask the following two critical questions:
- Given the constraints identified during Discovery and the gaps identified during Assessment, what are the possible user experience designs that will meet both the organization's business goals and the customer's usage goals?
- Which of the possible designs best meets and balance the organization's business goals and the customer's usage goals?
Visioning starts by validating the results of the Discovery and Assessment
phases -- specifically the key user groups, their goals and the critical and
frequent tasks as well as objective, technology-independent success metrics
and user experience targets for the emergent design. As well, Visioning
begins with the personas and essential use cases developed during Assessment,
with special attention on those users that will make or break the success of
the product. We develop and define a series of usage scenarios (increasingly
being referred to as 'journeys') that will act as the contextual
framework for developing possible user experience designs.
With a solid foundation based on fact, Visioning then moves on to the critical component of product usage design and design exploration. Using mind maps, task flow charts and wire frames, we create up to three interaction designs to meet both your goals and needs as well as those of your users for the foreseeable future. These conceptual designs provide enough detail to support user experience walkthroughs.
During user experience walkthroughs, representative users complete representative tasks under controlled conditions. Since we can collect both performance data (successful task completion) and preference data (satisfaction, perceived usability, etc) during this activity, the final interaction design decisions can take into account the all-important immediate appeal component while balancing the users' need to successfully achieve their goals.
| Typical Visioning Questions | Typical Visioning Answers |
|---|---|
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What are the potential ways to increase product adoption and acceptability?
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| What are the potential user interaction designs that will satisfy the users' need to accomplish a set of tasks within a certain context and that will meet the business goals? | Measured success of each potential design based on iterative formative testing techniques |
| Which of the potential designs works best to accomplish the objectives within the identified constraints? |
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