Discovery
The first stage of the DAViD™ Methodology, Discovery is a generally
quick but essential step because it is here that we work with you to establish
both your business goals for the product/service but also your specific goals
for the user's experience. At this stage, we also uncover information
such as the intended users, how a user defines a successful experience, the
tasks that users are intended to accomplish and so on. Outputs
of the Discovery phase answer two key questions:
- Who are the intended users, what are they trying to accomplish and how does the user measure a successful experience?
- What are the organization's business goals for the product and how will the organization measure a successful user experience?
By working through Discovery to answer these questions, you get clearer insight into your product's value proposition, what your product competes against, what your users need, how they use your product and how your product can meet their needs. Discovery not only helps you define product success at several levels, it also paves the way to understanding what you really need to explore and measure during Assessment in order to focus on the critical factors in achieving that success.
| Typical Discovery Questions | Typical Discovery Answers |
|---|---|
| What are the business goals for the product/service within the context of the organization's main goals? | The business goals for the product/service/channel/touchpoint |
| Who in the organization has a stake in product success and the user experience? | The major stakeholders - teams, customers, shareholders, employees, etc |
| Who are the users and what are their goals? |
|
| What's the context of use? |
|
| What are the organizational constraints that can affect user experience delivery? |
Identify the constraints:
|