Our Difference
We are different from most "usability" consultancies because of our simple two-fold philosophy:
- The quality of the user experience must be defined and balanced according to both organizational goals and user goals.
- A successful user experience is not driven by technology: it is driven by human behaviour.
Compelling user experience
Product success is not just about technology. It's
about understanding human behaviour. We believe that the most successful
organizations ask the hard questions to understand what the user experience
must really deliver in order to meet both organizational goals and customer
goals. It's
customers that determine the true value of an organization and its offerings. Perception
is reality and those organizations that ignore customer perception to
so at their peril. In the battle for customer mindshare, today's
smart organizations are focusing on delivering simple and compelling user experiences
that engage customers, build trust and loyalty and strengthen their brand.
Great User Experiences Deliver Business Value
Delivering successful user experiences takes much more than good "usability." So, we don't believe in delivering good usability for its own sake: we believe that any expenditure must be justified based on real business-driven goals and objectives in order to be valued. As a result, we strive to understand the organizational goals, organizational constraints and any other business drivers that will define a successful user experience. Nor do we rely on best-practices assessment: we've developed our own proven and scientifically-grounded DAViD Methodology to ensure that recommendations and user interaction designs are based on true objective research and observation of how people behave with products or services.
DAViD Methodology
Our DAViDT Methodology has formed the foundation of all of our successful interaction designs. Based on a logical series of steps that answer key questions at each stage, the process-driven DAViDT Methodology starts with the organization's goals and then designs to meet those goals.
- Discovery:
- What is the organization trying to accomplish and what are the business goals and objectives for the product or service?
- Assessment:
- Does the current user interaction experience deliver on those goals and where are the gaps?
- Visioning:
- How can those gaps best be closed to create a user interaction experience that will help meet the business goals and objectives?
- iDesign:
- How will the actual end product/service behave and does it in fact close the gap?
The DAViD Advantage
Each set of outputs acts as the foundation for the next stage's necessary inputs. In this way, the result is cohesive and based on known and measurable objectives against which ongoing success can be measured. Supporting the process are elements such as training, change management and ongoing monitoring and adjustment, elements that can make difference between a mediocre result and an excellent result.
With business goals as the project foundation and the DAViD Methodology as the engine, we observe and analyze human behaviour in order to orchestrate the whole product experience and ultimately the entire customer experience to our client's advantage. By appropriately and effectively involving representative users throughout the DAViD process AND by applying in-depth knowledge of human behaviours and capabilities, we deliver a user interaction design that will meet or exceed the expectations of the client's stakeholders as well as end user customers.