News
Macadamian Establishes Silicon Valley Office
March 20, 2007 Sunnyvale, California - Macadamian Technologies, one of Canada's largest software product development outsourcing firms, today announced that it has opened a Silicon Valley office, located in Sunnyvale, California.
Senior Macadamian executive, Matthew Hately, has accepted the position as General Manager of the Silicon Valley office, and will continue his role as Vice President of Marketing for Macadamian. The office will be the U.S. sales and marketing headquarters for Macadamian, and will help Macadamian reach the thousands of technology companies located in the San Francisco and San Jose area, further expanding the customer base in California.
"The timing is perfect for us to establish an office in Silicon Valley and grow our customer-base in the Bay-Area," said Frederic Boulanger, President and CEO, Macadamian. "As it matures, the software industry is learning the strengths and weaknesses of the various outsourcing destinations worldwide. While software companies are outsourcing to India for sustaining development and maintenance, they are relying on Macadamian for projects that are highly time sensitive, and for next-generation product development - projects that require a partner to assume risk, and contribute to the design and innovation of their products."
About Macadamian Macadamian is a software product development outsourcing partner for North American companies developing new products and improving existing products. Macadamian helps software development managers attain the mix of skill, speed, quality and cost needed to successfully deliver on their commitments. Founded in 1997, Macadamian provides a complete range of software development and related services to clients throughout North America, including Ottawa, Toronto , Boston , Dallas and San Jose . For further information, please visit the Web site at www.macadamian.com or email software@macadamian.com.
For Media and Analyst inquiries, please contact: Shelley Mullins Media and Analyst Relations Macadamian Technologies 613-866-8803 shelley.mullins@macadamian.com
Macadamian Reports Strong Revenue Growth for Q1 2007
February 20, 2007 Ottawa, Canada - Macadamian Technologies, Canada's fastest growing software R&D outsourcing firm, today announced strong revenue growth for its first quarter of fiscal year 2007, ended December 31, 2006.
Revenue for the first quarter was $2.39 million, compared with $1.46 million for the same period last fiscal year, an increase of 64 percent. Seven new customers, as well as strong repeat business, drove the growth. Macadamian's primary line of business is providing product development outsourcing and product design services to software and telecommunications companies.
"Our customers, and the technology industry in general, are becoming more sophisticated about their outsourcing strategy," said Frederic Boulanger, President and CEO of Macadamian. "They are seeing the risks of single-sourcing, and are now thinking beyond India. Most of our customers have adopted a multi-shore outsourcing strategy, including Canada and Eastern Europe, where Macadamian has development centers. They are choosing Macadamian for release 1.0 product development - projects that require partners who can ramp-up quickly, assume risk, and contribute to the design and innovation of their products."
"I'm very pleased with our performance in the first quarter. We enter this quarter with a strong pipeline and successful products. Our high level of repeat-business is a testament to the hard work of the entire Macadamian team," explained Mr. Boulanger.
About Macadamian Macadamian is a software product development outsourcing partner for North American companies developing new products and improving existing products. Macadamian helps software development managers attain the mix of skill, speed, quality and cost they need to successfully deliver on their commitments. Founded in 1997, Macadamian provides a complete range of software development and related services to clients throughout North America, including Ottawa , Toronto , Boston , Dallas and San Jose . For further information, please visit the Web site at www.macadamian.com or email software@macadamian.com.
For Media and Analyst inquiries, please contact: Shelley Mullins Media and Analyst Relations Macadamian Technologies 613-866-8803 shelley.mullins@macadamian.com
Maskery sponsors World Usability Day 2006
November 2, 2006 Toronto, Ottawa, Canada - Maskery sponsors the World Usability Day events in Ottawa and in Toronto. World Usability Day promotes the value of usability engineering, user-centered design, and every user's right to ask for things that work better. The Usability Professionals' Association is doing that by encouraging, organizing, and sponsoring 36 hours of activities at the local level around the globe, all occurring on November 14, 2006.
Macadamian acquires Maskery
August 10, 2006 Ottawa, Canada - Macadamian Technologies,
Canada's fastest growing software Research and Development (R&D)
outsourcing firm, (www.macadamian.com)
today announced the acquisition of Maskery, one of Canada's most respected
user experience design firms. Maskery's human experience design expertise
will extend Macadamian's capabilities beyond software engineering and
into the design and idea stages of product development.
Download PDF
Branham300 Helps Maskery Close Record Fiscal Year
April 25, 2006 Ottawa, Canada - Maskery,
a world leader in human interaction design, today announced a 40%
revenue increase in 2005 over the previous fiscal year, a result aided by
Maskery's
status as one of the Branham300's top 25 Canadian up and coming IT companies,
announced in March 2005.
Download PDF
MRIA course: Product Usability by Melanie Rodney, PhD.
April 21, 2006 - Melanie Rodney will teach a new MRIA course on Product Usability. One of the most common problems of our time is the failure, or under-performance, of products that cannot be used effectively by users. These products include software applications, web applications, consumer products and web-based services. A usability research program can be the most effective tool to ensure success from product concept to product launch. In order to provide value, usability research must provide key insights for the marketing and development teams and support their decision- making at key points in the development process. How do you reconcile the business goals with potentially conflicting user goals? How do you ensure that the key customer values identified at the beginning of product development are realized at product launch? How do you develop a successful design based on user data from a variety of sources? This course provides tools and techniques for getting the most value from your usability research by ensuring that appropriate information is collected and used throughout the design and development process.