About Us
We at Macadamian Usability help our clients meet business goals by creating compelling
and simple user experiences for technology-based products, services and processes. Based
on our proven DAViD Methodology, our expert staff of human behavioural specialists,
cognitive psychologists and human interaction/human factors engineers take
a scientific approach to researching and understanding how users interact
with technology. Based on the research, our experts ensure that
the final user experience is the right one to meet both your business goals
and those of the end users. Well-versed in business issues and
metrics, our consulting staff are leading experts in cognitive psychology,
organizational psychology, physiology, anthropometry and ethnology, statistics,
user interface design, visual interaction design, research and testing and
rapid prototyping.
Fifty Years Combined Experience
Founded by Dr. Helen Maskery in 2001 as Maskery and Associates, and later acquired by Macadamian in 2006, the company has quickly grown into one of Canada's leading research and design consultancies focused on human factors and, better and more compelling, user experience design. We are experts in the interaction of people to technology based products, processes and services. We work with a broad spectrum of public and private sector clients in a variety of industries across North America. Co-founders are Dr. Melanie Rodney, Scott Plewes and Tedde van Gelderen. Our company goal remains; to provide you, our customer, with maximum return on investment, from the complete design of large enterprise web-based applications through to the mentoring of development teams in user experience design and validation techniques right through to assisting in scientifically studying and re-engineering the complete customer and user experience. Good design simplifies innovation. Our portfolio of projects embraces a range of different product types, including:
- Technology Hardware
- Web Sites
- Complex Enterprise Applications
- Consumer Electronic Products
- Integrated Voice Response Systems
- Call Centres
- Medical Devices
- Business Processes and Services
Industries
Our clients also encompass a broad range of different vertical industries, providing a holistic business view of the importance of the user experience:
- Finance/Insurance - SunLife Insurance, AIM Trimark, Curomax
- Telecommunications - Nortel, Alcatel, Avaya, Versatel, Bell Sympatico
- Wireless - Guardian Mobility, Spotwave Wireless, Mobile Computing Corp.
- Healthcare - DNA Genotek, Cardinal Health, March Healthcare
- Geomatics - Natural Resources Canada, NAV Canada
- Consumer Products - Procter & Gamble, Blue Line Innovations
- Government - Health Canada, House of Commons, Canada Revenue Agency
- Not-for-Profit - Children's Museum of Indianapolis, Ottawa Software Council
- Software Products- Cognos, Documentum, Tomoye, Kinaxis
- Manufacturing - Schlumberger, MedEng
- Education - Georgia Institute of Technology, Carleton University
Value-Driven Approach
Our flexible approach and focus on a high return on investment ensures Macadamian Usability evolves project plans to meet the needs of clients. In this way, Macadamian Usability can ensure that clients achieve the best user experience possible within the context of their business goals, organizational constraints and end users.